Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit an all time high because of the many businesses in the arena.
To get a person to go to your site rather than others, means it needs to be very visible. Providing ads that could direct potential consumers and customers to your site would allow you to have an increase in traffic as well as sales. Yahoo provides a service that can put your site or company’s ad in their sites that will be shown when certain keywords are inputted.
Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be
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